Why is a strong presence important for local businesses?
Why is a strong presence important for local businesses?
A strong presence is the first step toward success. Our Listing Builder, you are getting the most essential set of tools you need to start building your online reputation. It is a freemium service we offer to help small businesses have the tools they need to succeed online.
The importance of local listings
Why are listings so important? Well, consumers have tipped the balance of power and are more empowered than ever to get information about a business and get it fast. Consumers have access to endless information at their fingertips, including information that will help them decide about businesses. Therefore, businesses that actively manage their online reputation and listing information will be the ones who thrive!
Why is it important for local businesses to have a mobile optimized listing?
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver”, and a category search is “Pizza in Denver”.
On a mobile device the “in Denver” often does not need to be explicit. In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So, search engines generally deliver the closest locations, and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
Our Listing Suite
We can agree that local search is important, but it can also be complex and overwhelming for a local business to manage. This is where our Listing Suite comes in.
We believe that businesses should have the ability to be found accurately whether it be through online search, offline, and on mobile devices. Businesses should have the ability to update their listings in real time with changes to business hours, location, and attributes with the ability to see how their listing is performing.
With this Listing Suite you can manage your business information all from one dashboard, rather than manually updating hundreds of listings.
Contact us to get access to this premium service.
About the author : Darlene
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
