WHY YOU NEED A VISION STATEMENT
A vision statement outlines what your business wants to be, or how it wants the world in which it operates to be (an “idealized” view of the world). Having a solid vision statement is important because it is a long-term view and concentrates on the future. It is emotive and is a source of inspiration for you and your team.
WHY YOU NEED A MISSION STATEMENT
Many people mistake the vision statement for the mission statement. A vision statement is a descriptive picture of a future state, and the mission is an action statement for bringing about what is envisioned.