When Do You Need a New Website?
In this digital age, the importance of an online presence for any business cannot be underestimated, and the correct website design or revamp can really boost the online presence of your business and give your company a fresh look. A poorly designed website could be limiting your conversions and revenues.
The process of revamping your company’s website can seem overwhelming at first, considering the amount of time, effort, money, and energy it requires. But for many businesses—especially those without significant reach online—a website redesign can be profitable in the long run.
There are innumerable reasons why organizations opt to revamp their websites. It may be to welcome more traffic as their business grows, or it may be as a part of a larger rebranding initiative. Just as your workforce needs training year after year, you need to measure your website’s performance over time and make any necessary changes and updates to ensure it continues to convert prospects into leads.
Now, the question is, how often you should revamp your company website?
It must be revamped or re-designed as often as required. Minor updating is required almost every day, whereas a full website revamp must be done every two to three years. Your website is almost a replica of your personal style. As time and trends evolve, you need to figure out what developments suit your website best, and what works and what doesn’t work.
Let’s See a Few Important Reasons Why You May Need a New Website:
1. Your Website Must be a Centre of Important Information:
All business websites should be an accurate reflection of their business and serve as an important informational resource for users. When users visit your website, they should be able to find all the information they need with ease and enjoy a great experience. But if your current website is missing information, it may have a negative impact on your business.
2. Your Website Isn’t Optimized for Mobile:
It is very crucial that your website is optimized for an optimal viewing experience that is not limited to the laptop, but includes desktop computers, mobile phones, and tablets. This necessitates responsive designs that make it simple for visitors to your website to read and navigate.
Therefore, it is a serious concern and a blatant sign that you require a new website if your website isn’t responsive and optimized for all devices by 2022 and beyond.
3. Your Brand Has Changed or Grown in Magnitude:
Maybe you have recently launched a new brand, or your company has gone through a rebrand. You would love to show off that amazing new logo. Or maybe you’ve expanded your services and products over time and your website doesn’t include those. Therefore, you need to reflect that on your website.
4. You’re Not Getting as Much Website Traffic as Your Business Requires:
Updated content and SEO strategies are equally important for any website. If you’re not getting the required traffic or if the numbers have been stagnant for a while, it’s time to reassess the SEO value of your website. Google is an excellent source for bringing free, organic traffic to your site, but you need to include high quality content and hire SEO executives who follow both on-page and off-page SEO best practices.
At WeKinnect Global Branding Agency, we design the things that you really need to achieve the best results for your company website. Not only are our website design strategies performance optimized, but they will also bring the necessary traffic to your site. Contact us today with any questions you may have.
About the author : Darlene
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.