Blogging has been around since the 90s, and yet the latest digital marketing strategies still include blogs. Why? Because blogging is one way to create quality content for a site and expand your reach, and creating high-quality content is important for any digital marketing strategy.
Blogging performs some critical functions, including bringing more traffic to your website, reinforcing social media presence, positioning against other companies, and ranking all those long-tail search queries and keywords.
If you have a regularly updated blog that the visitors find useful, it means that your website will be easily found through the search engines and can be used as a platform for your online advertising strategies and marketing campaigns. If you don’t have capacity to tackle blogs in-house you can investigate blog writing services for support.