Know Your Audience
Knowing who you’re writing for is the first step in choosing your blog topic! Who benefits the most from your products or services? How old are they? What is their income? These questions allow you to narrow your target audience.
Create an Ideal Client Persona
This is your opportunity to dive into your target market so you can have an understanding of who you’re talking to in your blog. Creating an ideal client persona can help you create a niche, which further differentiates yourself from your competitors.
Think about the Questions Your Clients Are Asking
Show your expertise and build trust with your customers by answering questions they ask you. Remember: if you’re a barber, don’t write about why dog grooming is all the rage. Stick to your wheelhouse to attract your ideal clients!
Make a Plan and Decide on Your Goals
Create a SMART goal to keep you accountable to your blogging. It needs to be specific, measurable, attainable, realistic, and time considerate. Consider things like frequency and what you want your outcome of blogging to be.
Don’t Quit—Ask for Help Instead!
Being online as a business is crucial, and blogging is one key element of your online presence. If you don’t have the time or expertise to write your blog, hire an expert to write them for you!