Online reputation management is a proactive approach to protecting and enhancing one’s online presence. It involves monitoring websites, social media platforms and review sites for any mentions of your business, as well as addressing any negative comments or reviews that may appear.
By taking control of the public conversation surrounding your business, you can shape how customers view you while also gaining valuable insights into customer sentiment. This can help you adjust your content and strategy to achieve desired results. Additionally, online reputation management helps businesses stay ahead of potential crises and protect their brand from any potential reputational damage.
Read our blog on the Fundamentals of Reputation Marketing:
About the author : Darlene
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.