Google Business Profile Management

Google Business Profile Management

Get found by more online consumers and ensure that your business information is accurate.

The internet completely changed the way that consumers make a purchase.

Before, all you had to do was advertise your products and services to drive more sales.

Now, advertising is still important, but customers will look up your business on the internet before buying from you.

Most likely, they’ll use Google to find more information about your business, such as address, contact information, hours of operation, reviews, and photos.

Having a complete, accurate profile can leave a good impression and help you close deals. On the other hand, you may lose potential customers if your Google Business Profile is incomplete or inaccurate.

What is a Google Business Profile?

A Google Business Profileis a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.

It is an online listing tool that shows essential information about your business. This information is visible to anyone who looks your business up on the internet.

It’s very important that you have a claimed and verified your Google Business Profile listing. That’s how Google knows that you’re the business owner, which allows you to edit your profile and make any changes that you need.

Once your business profile is claimed and verified, on-going maintenance is key to ensure accuracy and engage with potential customers.

Here are some of the benefits of a Google Business Profile

  1. Manage your information: You can edit your business information and control what people see. For example, you can update your phone number or set holiday hours.
  2. Interact with your customers:  You need a verified Google Business Profile in order to respond to reviews from your customers and upload photos.
  3. Understand and expand your presence: You’ll have access to insights on how online customers search for your business and how they interact with your Google Business Profile.

Challenges for Business Owners

Business owners could manage their Google Business Profile themselves. However, the vast majority of them prefer to pay someone else do to the job, and this is mainly because of the challenges they face:

  1. Time: Business owners are often busy managing other aspects of their business. It’s hard for them to find time to manage their online presence.
  2. Technical experience: Digital Marketing is an ever-changing industry. It’s hard to know exactly what to do and how to measure results if you’re not an expert in online listings.
  3. Focus: Even if you have the time and technical experience, this is not your core business. Naturally, business owners want to give more attention to other aspects of their business instead of worrying about updating their Google Business Profile.

Fortunately, we have the solution!

Our Google Business Profile Management service can boost your business’ online presence.

We’ll help you get found by potential customers on Google by ensuring that your listing is accurate and up-to-date.

This is what’s included with this service:

  1. Google My Business Verification & Claim: This will let Google know that you’re the business owner and allow us to make edits to your Google My Business
  2. Listing Setup: We’ll update your business’ basic information: Name, address, phone number, hours of operation, and industry
  3. Monthly NAP data verification: NAP stands for Name, Address, and Phone Number. It’s very important that this information is always accurate
  4. Google Business Profile Post : Every month, we’ll publish 1 post that is visible on your Google Business Profile. These posts will promote your products and services to anyone who searches for your business on Google. Please, note that posts automatically expire after 7 days as per Google’s guidelines.
  5. Upload photos provided by you: It’s always a great idea to keep your Google Business Profile listing up-to-date with fresh content. People will definitely pay attention to the images in your profile. Whenever you want to add a new image to your Google Business Profile, let us know and we’ll do it for you.

How does it work?

  • A Marketing Strategist will contact you to verify, claim, and get access to your Google Business Profile.
  • We’ll review your business information every month to make sure it’s always accurate.
  • You can send us images that you want to add to your Google My Business.
  • You’ll have access to reports that show how online consumers interact with your Google My Business profile.

And this is the last thing that we want to show you.

We some stats from Google that speak about the importance of having a well-maintained Google Business Profile.

  • The average Google listing that has been well-maintained with Google My Business gets 5X more views than listings which haven’t been claimed by their owners.
  • Customers are 2.7x more likely to consider a business reputable if they see a complete listing on Google Search and Maps.
  • Consumers are 38% more likely to visit and 29% more likely to consider purchasing from businesses with more complete listing information.

In a nutshell, you’ll get more views and will be perceived as a reputable business, which leads to more visits and sales.

About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.