Consumer Insights: Life & Travel
Consumer Insights: Life & Travel
As travelers become more conscientious of their environmental impact, they’re more likely to seek sustainable travel options. This includes businesses that prioritize eco-friendly practices such as using renewable energy sources and minimizing waste production, as well as promoting ethical tourism practices throughout the production chain, from sourcing materials to employee wages and benefits. Personalized experiences are also becoming increasingly important as consumers seek out unique ways of engaging with brands or destinations they visit.