oday convenience is the way of life. Brands are developed and growing to address the needs of the consumer who are expecting “on demand” access to wants and needs. It’s been an evolution for over 60 years.
There was a time when a stay at home mother had dinner on the table by five. Now she is driving thru a fast food drive-thru or hiring a private chef to get dinner for her family. There was a time when men would drive to their favorite retail store and purchase their next suit or pick out the anniversary gift for their wife. Now, you have VIP Luxury Service that offers concierge-shopping services.
Locally in San Antonio, Texas, Shetler Wade Jewelers will text pictures of gift ideas to you directly, give them a budget and an idea about the recipient and instantly you have ideas. Give them advanced dates for anniversaries, weddings, birthday’s or for special occasions and you can expect a phone call from their staff reminding you it’s time to start shopping. The old cliché, “Time is money” stands true as people are evaluating how much more they can do for their business or with their family if someone else is handling the minutia.
Consumers purchase from brands that offer products and services that are convenient, have established quality, keep them in control, save time and provide unique experiences. The added value (which translates to added sales) is a brand that is socially conscience. Consumers not only want their needs met but are relying on the brand to give to a cause on their behalf. Tom’s Shoes can take your most memorable moment, getting married, provide you shoes for the occasion and then take a portion of your dollars to contribute to a child’s education, health, and well being. Check it out here.
Analyze your service efforts. What interactions with you and your consumer can make their experience with your brand more memorable and convenient? What social causes will your brand align with and how will you help your customer understand they are contributing to the social cause thru their purchases? These “offline” butler services will require constant feedback from your customer to see what drives them. The communication change with the mobile world makes it possible to offer services anytime, anywhere. Apps are another smart way to deliver online butler service and showcase your social causes.
Keep your customer at the heart of your brand. The opportunities to be a differentiator are everywhere. Check out this month’s social pages as we post other examples of brands creating butler services. #learn