5 Reasons Your Business Needs a Clear Vision Statement

5 Reasons Your Business Needs a Clear Vision Statement

If you want your company to be the next unicorn story, you need many things: a competent staff, an exciting product, a far-reaching marketing strategy, and a clear vision statement.

Here are 5 reasons why your organization needs a vision statement:

Guides All Your Strategic Decisions
When it comes to business, it’s important to have a goal driving every action you make, otherwise, your company is treading water and losing relevance. A clear vision statement gives your company direction that you and your team can develop a roadmap towards.

Motivates Your Team Around a Single Purpose
Setting up a clear company goal ensures that all of your employees are working to achieve the same outcome. Also, prospective team members may connect with your vision and apply to join your organization. Motivate your team by sharing your vision of the future, and you’ll have a happy, productive, and unified team.


Makes Your Leadership Flexible
A vision statement has the power to keep your company on track despite turnover or change in management. Should any of your leaders decide to go their own way, you don’t have to worry about your team losing sight of the company goal.

Keeps Your Team Focused Through Choppy Waters
The economy is like an ocean—one day you can be calmly sailing with the wind at your back, and others you’ll be in the center of a storm that threatens to capsize your ship. But having a north star in the form of a vision statement can keep your crew calm through the crisis and chart your course back to stable seas.

Makes Your Organization Attractive to Customers
When companies are looking to partner with other organizations, they want to feel like their issues are being respected and that their new partners have an ethical core. By sharing your company’s values with your client and showing them that you are motivated by more than the all-mighty dollar, you can build a real trust fast.

Vision statements are a great way to sum up your entire company in a short elevator pitch, and we can help you craft it. Call our team today at 1 800-951-3755 or visit our website to see how we can boost your business’ prestige.

About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.