Step One: Build Your Buyer Persona
Buyer personas are a term used to describe the ideal customer that can be defined by surveying and contacting the pre-defined target group. The latest digital marketing strategies begin with defining your own unique buyer personas. You can search for many of our free templates online to get started.
Learn how to build your 2023 Digital Marketing Strategy in 10 Steps
About the author : Darlene
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.