Step Nine: Confirm Your Differentiators

If your company is similar to your competitors, you should not expect high profits. Make sure you change (or reinforce) your difference from the others by talking to your customers and asking them why they selected your company.

Every company has a unique selling proposition, an attribute that sets you apart from the competition. A key part of your digital marketing strategy including doing the research and working to find out what that is. Then, fix your existing differentiators if needed. Incorporate this message into your digital marketing roadmap.

Confirming differentiators is how to create a digital marketing strategy that is truly custom-tailored to your offering.

About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.