STEP FOUR: EVALUATE EXISITING MARKETING CHANNELS

Analyze the marketing tools, your team budget and channels that you are already using, including website, blog content, social media account, word-of-mouth, native advertising, Google AdWordspaid advertising, and so on. Ask yourself: how effective were they and how can they be used next year? Which online advertising strategies can be refined or dropped?

It is okay if your future digital marketing strategy process does not incorporate all these elements, but it sure should use those that were the most effective in the previous year. For example, if a landing page you recently created has been effective in generating leads, use it again but improve it as much as possible. The same applies to other tools and channels.

About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.