Small business blogs are the new kings and queens of lead generation.

When you put your valuable content out there, you are improving your brand awareness because people can share it and amplify your digital presence.

You automatically build authority and trust by providing valuable content to your customers. People will see you as an expert in your industry, which also helps to foster stronger customer relationships.

And you know who else loves excellent content? Google. Content marketing can help you improve your SEO, generate more traffic to your website, and get more qualified leads.

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About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.