Modify Your Offerings
Identify ways to modify an offering to make it more attractive to customers during a downturn. Modifications can be made to the product itself, how it’s delivered, or how it’s priced to cater to how customer needs might change during an economic downturn. Examples include offering new product assortments or sizes, offering services virtually, or pivoting from formal dress wear to casual loungewear.
About the author : Darlene
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
