Mastering Recurring Revenue
According to Business 2 Community, 44 percent of respondents prefer to do their own research before engaging with a salesperson, so a powerful way to meet that customer demand is by offering product trials and providing a hands-on experience.
Netflix has offered this strategy since its beginning. How can your business design a product or service that is all about winning customers by delivering value first before asking them to make a purchase?
About the author : Darlene
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
