Google Ad Case History Billy Footwear

After suffering from a severe spinal cord injury, Billy Price made many adaptations in his life that helped him to regain his independence. But putting on his shoes continued to be a challenge. So, he partnered with longtime friend, Darin Donaldson, to design a stylish adaptive shoe that would make it possible for him to put on shoes himself.They created their first shoe and Billy Footwear ( was born. Now sold online and through retailers globally, Billy Shoes provides a sense of independence for many who wear them. Tools like Google Ads help to connect them to customers looking for products like these.

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About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.