Digital Marketing Pillar 5: Social Media

An effective social media marketing strategy helps promote or advertise. It can be a purposeful tool that allows your business to communicate directly with customers and prospects to establish credibility, create an affinity, and nurture brand loyalty.

Social media marketing is one of the six pillars of a digital marketing strategy.

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2023 Digital Marketing Strategy in 10 Steps.


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About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.