The best digital marketing strategies take return on investment (ROI) into account. If you invest a ton of resources into your website, but it is not being found online, your efforts have a low ROI.

SEO is the practice of improving a website so that it becomes search engine friendly. It is an essential part of any digital marketing strategy. In fact, organic search accounts for more traffic than all other sources combined.

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About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.