Digital Marketing Pillar 3: Pay Per Click (Ppc)

PPC in digital marketing can be a great part of your overall strategy and is related to the point about promoted search listings above. PPC advertising involves online ads; advertisers pay each time a user clicks on one.

The best digital marketing strategies involve a variety of tactics, and PPC in digital marketing is important to have in your tool belt.

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About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.