Digital Marketing Pillar 2: Native Advertising
Native advertising is a combination of content and advertising, using sleek and non-intrusive ads that are designed to blend into the website or platform you’re browsing.
Native advertising can be broken down into several different forms. Each form can benefit your digital marketing strategy in different ways, depending on your goals.
📌In feed/in content. By “feed,” we mean news feeds and social media feeds like Instagram, Facebook, and Twitter. Native ads are interspersed into feeds, articles, blog posts, and more, blending in with organic content.
đź“ŚContent recommendations. Provide suggestions at the end (or along the side) of an article or website page, recommending related products, services, content, and more.
Promoted search listings. Ever notice the listings that appear at the very top of your
Google search results? If you look closely, you’ll notice the faint “Ad” label.
Learn how to build your
2023 Digital Marketing Strategy in 10 Steps.
Visit
Contact Us for a
About the author : Darlene
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
