Events

Consumer Insights: Technology

Technology trends can be broadly defined as adopting new or advanced technology rapidly adopted by a larger population. Examples include the increased use of artificial intelligence (AI), machine learning, cloud computing, and mobile devices. Following technology trends is essential for businesses to remain competitive and keep up with the changing times. Staying current on consumer technology helps businesses anticipate customer needs and identify emerging opportunities. By staying ahead of the curve, businesses can ensure their products align with customer desires and remain relevant in the ever-evolving market.

Learn more...

The Outsourcing Edge: Leveraging Pros & Cons

Outsourcing marketing can be an effective way for businesses to achieve their goals without having to invest in expensive resources or hire full-time employees. Outsourcing also carries some risks, such as the potential for miscommunication or failure to meet deadlines. Any business must consider outsourcing by thoroughly researching the company and ensuring they have good reviews and testimonials from other clients before making a decision.

Learn more...

Consumer Insights: Business Ventures

Market needs and the latest technology determine consumer trends in new business ventures. What was once popular in your industry may no longer be relevant today. To keep up with the times, entrepreneurs must stay abreast of the ever-evolving consumer trends and find ways to capitalize on them. Popular strategies include using digital marketing techniques such as influencers, social media platforms, and content marketing; capitalizing on industry-wide disruption; and leveraging new technologies such as artificial intelligence, 3D printing, and blockchain.

Learn more...

Say Hi to Your Personal Google Ads Robot

Google Ads is a powerful tool that can help small businesses reach their target audiences quickly and effectively. Its customizable features allow businesses to tailor campaigns to their specific goals while providing access to powerful insights into customer behavior. Small businesses can benefit from using Google Ads in several ways. For example, they can increase the visibility of their services or products by targeting potential customers in specific areas or based on certain criteria such as age, interests, or past behaviors. Additionally, Google Ads allows businesses to adjust their budgets and bids according to performance, ensuring their campaigns remain cost-effective.

Learn more...

Consumer Insights: Eco Architecture

Eco architecture is a form of sustainable building design and construction that considers the environment using renewable materials, incorporating energy efficiency, reducing water use and pollution, and creating sustainable designs. It also looks to incorporate green roofs, rainwater harvesting systems, solar panels for heating and cooling, and other innovative technologies. Eco-architecture strives to reduce the overall environmental impact of the built environment.

Learn more...

Retail and Restaurants: Acquire and Retaining Customers

There are several strategies retail & restaurants can use to increase their customer base in 2023. By leveraging digital tools such as voice search optimization, AI-powered solutions, digital loyalty programs, and location marketing tactics, they can effectively reach larger audiences with targeted messages that will make them stand out.

Learn more...

Consumer Insights: Life Stages

Businesses should study different generations to understand customers and develop strategies to meet their needs. Businesses can more effectively target their marketing and tailor their offerings by studying how each generation communicates, engages with technology, and makes purchasing decisions. Generational trends can also provide insight into how each group values certain products or services and what they are willing to pay.

Learn more...

Navigating the Reviews: Crafting an Impactful Response to Positive and Negative Critiques

Are you a business looking to build customer loyalty and increase your online presence? Do you want to engage with your customers more effectively? In this webinar, we will discuss the importance of customer feedback and share strategies for responding to positive and negative reviews. By participating in this webinar, you’ll learn valuable skills that can help you turn customer feedback into growth opportunities. Register now for a chance to take your business’s engagement strategies one step further!

Learn more...

Consumer Insights: Pop Culture

Join us for a webinar on consumer trends in pop culture. We'll explore how different genres, celebrities, and media influence people's purchasing decisions and how brands can successfully capitalize on trends. Additionally, we'll discuss current and upcoming popular topics shaping the conversation around entertainment and lifestyle. Whether you're looking to target a new audience or gain insight into what's driving the market, this webinar is your chance to get up-to-date information to help you make informed decisions about your marketing strategy.

Learn more...

Consumer Insights: Social Good

As businesses become more socially conscious, several social business trends have emerged in recent years. These include the uptake of automation and robotics, growing consumer expectations around responsible logistics, entrepreneurial push, family-friendly environments, top social issues, and labor participation rate.

Learn more...

Consumer Insights: Bizarre Inventions

We need inventors because innovation drives progress and improves the quality of our lives. Inventors create new products and services that solve problems and make things easier, faster, or more efficient. They provide valuable solutions to issues in medicine, transportation, communication, energy production, manufacturing, etc. Inventions can also lead to significant economic growth by reducing costs or increasing revenues. By creating jobs and generating wealth for individuals, companies, and communities, inventors help strengthen the local economy.

Learn more...

Consumer Insights: Ultra Luxury

Following the luxury market trends can help businesses gain insight into the preferences and desires of their high-end clientele. Businesses can use this information to develop new products, tailor their services to customers' needs, or adjust their pricing models. Furthermore, staying informed on current luxury market trends can give businesses a competitive edge by enabling them to identify areas of opportunity for growth that other companies may have overlooked.

Learn more...
Go to Top