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Why Do You Need to Combine Organic and Paid Social Media Advertising?

Social media has become an integral part of everyone’s life. Knowing this, many businesses have moved from traditional advertising methods to placing ads on social media platforms to attract the 3.8 billion social media users worldwide. As you can imagine, this has led to a tremendous increase in online ads.

Why Do You Need Paid Advertising on Social Media?

Why pay for something when you can get it free? Your competitors are likely thinking the same, but with the enormous amount of content published every day on social media, how can you be sure your customers will see your content? Paid social media gives you a distinct advantage to get noticed by your customers.

Why Do You Need Organic Advertising in Social Media?

As effective as paid social media advertising might be, the perfect social media marketing strategy includes both paid and unpaid media as they can reach wider audiences, create brand awareness, and can give a better return on investment. 

That’s because organic content is the best way to engage with your audience once they’ve become followers. Paid ads might get them in the door, so to speak, but organic posts help build a positive and rewarding relationship with your fans. And with a 100% higher lead-to-close rate, it would be foolish to ignore the organic portion of your social media strategy.

Paid Social Media Advertising Channels


On Facebook, you can reach your target audience through Facebook Promoted Posts or Facebook Ad Campaigns. With catchy headlines and good visuals, there is a greater chance of your customer viewing and engaging with your posts.


Twitter too offers paid promotions to target audiences by streamlining them according to the demographics through the paid twitter campaigns called promoted tweets.


You can set your budget and post your promotional content in the LinkedIn ads page. Posting your ads in such a manner helps you get more targeted viewers.

Do you need the right mix for your social media marketing strategy? We can help you with that! Visit our website to get more information today.