Proof Your Business: Categorize Your Customers

Recession-proof your business by investing your time and energy in those customers that are delivering the highest returns.

As the saying goes, 80% of your work comes from 20% of your customers. So, if every customer recommends another customer who’s the same grade as they are, you really want to look after those As and Bs. Chances are, grade A customers have more budget to play with, more projects in the pipeline and more great friends they’ll be happy to send your way.

If you need assistance in building the right marketing plan to protect your business from a looming recession contact us to schedule a complimentary marketing consultation:

About the author : Darlene

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.