As a small business owner, you want to ensure your customers can find you online, whenever they search for you. This helps build your business credibility so that your customers come to know and trust your brand for years to come. The key to doing so is to ensure your online listings are accurate and up to date on every important business directory.
Here are a few of the key directories we think you should consider:
1. Google My Business
Having an accurate Google My Business listing is a non-negotiable. It’s single-handedly the most powerful listing site because it impacts other Google tools, like Google Maps and Search. This listing site allows you to manage your online information, engage with your customers, and understand and expand your online presence. Best of all, Google receives 63,000 searches per second, so if you want those searches to link to you, it’s important to be accurately displayed on this listing site.
Did you know that an average of 142 million users visit Yelp every month? With this business directory, you can create a personalized profile for your small business, communicate with your customers, and grow your business free of charge. With more than 3.6 million claimed Yelp business pages, it’s safe to say that you should join this listing site. If not, your customers might just find your competitors first.
As much as Facebook has become a social media platform, it’s also evolved as a fantastic business listing site. Creating a Facebook page for your business helps you develop your digital storefront, grow your fan base, and get a better understanding of your customers. And when you do, you can expand your reach to appeal to any one of the 223 million Americans actively using Facebook.
Similarly to Facebook, Instagram allows you to create a free business account, where more than 200 million users visit at least one business account daily and one third of top stories viewed are actually from businesses. This social media platform allows business owners to engage with their customers and share compelling content to help viewers become fans.
No matter what industry you’re in, these listing sites are essential for helping you get found online. Need more information? Be sure to reach out to our team of experts!