The Importance of Paid Social Media Advertising

With more than 2 billion individuals using social media actively every single month, there has never been a better time to use these platforms to advertise your business. However, most organic social posts reach only about 5% of their audiences. 

That’s because platforms, like Facebook, LinkedIn, and Pinterest, have increasingly become a ‘pay to play’ game. They want you to pay them in order to reach your audiences, so they’ve altered their algorithms to sort accordingly. 

The bright side, though, is that paying to play is worth the investment. Here’s why: 

Planned Spending

For small businesses, budgeting expenses is important. Thankfully, paid social media advertising has made it easy to budget effectively and get results in a cost-effective way. Most social platforms charge on the pay-per-click (PPC) model, and since only the users interested in your business would click to view the full advertisement, you’ll only be paying only for those viewers—a great way to ensure more bang for your buck!

You can also set your budget to a number you’re comfortable with. Whether you have fifty dollars to spend or five hundred, you can plan to spend what you can afford and see the results flood in. 

Improved Targeting

With organic social media marketing, you really don’t have much control over who sees your social posts. So, most of your ads go unnoticed by the people who actually need to see them. 

With paid advertising, on the other hand, your chances of getting noticed by a customer become higher as you can control the type of audience to whom your content is displayed, and formulate your strategy accordingly.

Better Brand Awareness

Although there are many benefits to these ads, the main advantage of paid social media advertising is creating brand awareness. When your targeted audience views your ad again and again, they will become more familiar with your company and this will boost brand awareness. The more people know about your brand, the more likely they are to purchase your products and services. 

There are so many more benefits to using paid social media advertising, but they’re only as effective as the strategy used to implement them. If you need our assistance, we would gladly help you. Reach out today!