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Digital Ads: YouTube Advertising

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Digital Ads: YouTube Advertising – Widen your audience reach by having ads on YouTube

YouTube is not only an entertainment platform but it is an avenue for businesses like yours to expand and connect to potential customers. 

With 2 billion users worldwide, YouTube brings your target audience to you. However, it’s up to you to turn them into customers. 

90% of these users say that they mostly discover new products and services on YouTube. You need to turn those statistics to your advantage, and we are here to give you the needed leverage. 

With our services, you can:

  • Choose when your potential customers can see your products or services. With YouTube’s Trueview in-stream ads, your video ads will be placed before a user-selected video is played or while it is being played. 
  • Be creative and authentic. Your video doesn’t need to be top-notch to gain results; it just needs to reflect the authenticity of your business. 
  • Optimize your video ads that best fit your potential customers. YouTube video metrics let you see which ads were effective to your target audience. 
YouTube Advertising Brochure
YouTube Ads Explained
YouTube TrueView Ads Explained
YouTube Bumber Ads Explained
YouTube Video Reach
SKU: WK-184 Categories: ,

Description

F.A.Q

Is the video creation included within this service?2019-10-20T17:21:05-05:00

No, this service doesn’t include video creation. We can offer a quotation for creating a video for you.

What are bumper ads?2019-10-20T17:22:28-05:00

Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand. Use this format when you’d like to reach viewers broadly with a short, memorable message. Your bumper video ad is 6 seconds or shorter and plays before, during, or after another video. Viewers do not have the option to skip the ad.

What are discovery ads?2019-10-20T17:22:11-05:00

Use this format to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video.

What are outstream ads?2019-10-20T17:22:38-05:00

Outstream ads are mobile-only video ads that play on partner websites and within apps. They begin playing with the sound off. Users need to tap the ad to unmute. Advertisers are only charged when more than half of the ad screen space is shown for two seconds or more. It’s a cost-effective format designed to increase your video reach.

What are YouTube ads used for?2019-10-20T17:20:44-05:00

This type of campaign is great for generating interest at the top of the sales funnel. YouTube ads are perfect for developing strong brand recognition when users are searching for your products and services.

What is the difference between skippable and non-skippable in-stream ads?2019-10-20T17:21:53-05:00

Skippable: Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. Non-skippable: Your video ad is 15 seconds or shorter and plays before, during or after another video. Viewers do not have the option to skip the ad.

What’s the recommended length for the video?2019-10-20T17:21:36-05:00

We recommend 15s and 30s spots. The video needs to be uploaded to a YouTube channel, so that you can share the URL with our team. This step is preferably done before filling out the order form to avoid delays to your campaign launch date.