Create Your Vision Statement

Typical sessions require pre-work done by key decision makers.  This pre-work activity will be an investment of one-hour.  This is a brand assessment survey.  The session is a two-day session.  Sessions require zero phone or computer activity to ensure full participation by attendees.

Many people mistake the vision statement for the mission statement, and sometimes one is simply used as a longer-term version of the other. However, they are meant to be quite different, with the vision being a descriptive picture of future state, and the mission being an action statement for bringing about what is envisioned.

A quotation for the session will be provided after the need assessment conference call. 50% deposit is required to set the date. 50% balance morning of the session. Meeting room and travel expense will be additional.

Completed brand assessment survey by all attendees. Full attendee participation without cell phone or laptops in session. Wi-Fi, projector, and screen. Lunch should be provided for attendees. Classroom setting with room for brainstorming and break out sessions.

Any key decision maker that partakes in the long-term planning of your business. Founders, Co-Founders, Board of Directors, C-Level Executives, and Marketing Team(s).

A vision statement is a declaration of one, the most important, long-term goal for a business, non-profit or institution. Or if your organization is very large already, it could be a statement of a few long-term goals combined, all reaching far into the future. Either way, such goals need to be both challenging and inspiring because of the aspirational character of your vision statement sets a defined direction for the organization. It establishes a pulling force, guiding all activities and strategic decision-making.