Some say that social media is taking over the marketing game, but that’s not totally true.
In reality, the average order value of an email is at least three times higher than that of social media. Surprised? You shouldn’t be. People are generally more open to receiving promotional content from a brand they have already subscribed to, rather than seeing a ton of advertisements on their social feed that they have little to no interest in.
Email marketing is popular for a reason, especially when the whole goal of marketing is to create a bigger impact, with the least amount of marketing dollars spent. Email marketing has an ROI of 3800%, approximately $38 return for every $1 spent. It’s also a great way to acquire new customers or sell to your existing customers.
Email is becoming an absolute necessity for businesses that want to connect with new clients, offer new products, and ultimately boost ROI. Start by going through our Best Practice Checklist so you can create successful email campaigns every time!