Knowing your customers is the foundation of building lasting customer relationships, just like getting to know a co-worker or a friend better. The more you know your target consumer, the more likely you are to get their business!
Why do you need a perfect buyer persona?
- Having customer personas increases length of visit by 900%, boosts marketing-generated revenue by 171% and skyrockets email open rates by 111%
- Streamlines lead-qualifying process for better cost-per-acquisition and consumer:customer ratio
- Customer personas assist you with hyper-target ads, emails and more for increased ROI