Recession-proof your business by investing your time and energy in those customers that are delivering the highest returns.
As the saying goes, 80% of your work comes from 20% of your customers. So, if every customer recommends another customer who’s the same grade as they are, you really want to look after those As and Bs. Chances are, grade A customers have more budget to play with, more projects in the pipeline and more great friends they’ll be happy to send your way.
If you need assistance in building the right marketing plan to protect your business from a looming recession contact us to schedule a complimentary marketing consultation: