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  • CHECKLIST BUILD A CUSTOMER PERSONA

    CHECKLIST - BUILD YOUR CUSTOMER PERSONA PROFILE - Knowing your customers is the foundation of building lasting customer relationships, just like getting to know a co-worker or a friend better.

    Knowing your customers is the foundation of building lasting customer relationships, just like getting to know a co-worker or a friend better. The more you know your target consumer, the more likely you are to get their business! Why do you need a perfect buyer persona?
    • Having customer personas increases length of visit by 900%, boosts marketing-generated revenue by 171% and skyrockets email open rates by 111%
    • Streamlines lead-qualifying process for better cost-per-acquisition and consumer:customer ratio
    • Customer personas assist you with hyper-target ads, emails and more for increased ROI
  • Checklist - Facebook Ad Builder

    CHECKLIST - BUILT YOUR FACEBOOK ADS - When you open your Ads Manager, be sure to have this sweet list handy. In just seven bullet points, you'll be creating ads with the right content, audience, and conversion tactics to get more of the results you're after.

    Use 7 simple steps to create ads that will smash your old campaign to pieces! When you open your Ads Manager, be sure to have this sweet list handy. In just seven bullet points, you'll be creating ads with the right content, audience, and conversion tactics to get more of the results you're after. What's inside?
    • Deep-tactical tips on conquering social advertising in the local space (that you won't find anywhere else)
    • Key statistics on the current state of digital advertising
    • Facebook and Google advertising case studies with actionable take-aways
  • Social Marketing Checklist

    CHECKLIST - BUILT YOUR SOCIAL MEDIA CALENDAR - As businesses figure out how to adjust to a changing social media world and refocus on creating real engagement, there’s one thing to note: fantastic content matters more than ever on social media.

    As businesses figure out how to adjust to a changing social media world and refocus on creating real engagement, there’s one thing to note: fantastic content matters more than ever on social media. Download our social media checklist to get started.
  • Checklist - Best Practice Email

    CHECKLIST - THE LIST OF EMAIL BEST PRACTICES - Email marketing is popular for a reason, especially when the whole goal of marketing is to create a bigger impact, with the least amount of marketing dollars spent.  Email marketing has an ROI of 3800%, approximately $38 return for every $1 spent. 

    Some say that social media is taking over the marketing game, but that’s not totally true. In reality, the average order value of an email is at least three times higher than that of social media.  Surprised? You shouldn’t be.  People are generally more open to receiving promotional content from a brand they have already subscribed to, rather than seeing a ton of advertisements on their social feed that they have little to no interest in. Email marketing is popular for a reason, especially when the whole goal of marketing is to create a bigger impact, with the least amount of marketing dollars spent.  Email marketing has an ROI of 3800%, approximately $38 return for every $1 spent.  It’s also a great way to acquire new customers or sell to your existing customers. Email is becoming an absolute necessity for businesses that want to connect with new clients, offer new products, and ultimately boost ROI. Start by going through our Best Practice Checklist so you can create successful email campaigns every time!
  • SEO 10 Hrs WE Kinnect

    CHECKLIST - THE SEO ROADMAP OF SUCCESS - We’ve perfected a roadmap to success for our small business customers and we want you to always be in the loop on what’s happening with your SEO campaign.

    We’ve perfected a roadmap to success for our small business customers and we want you to always be in the loop on what’s happening with your SEO campaign. Here we’ve outlined approximately when your services will be completed and the types of results you should expect to see month to month. It’s important to remember that this is only an approximation. Your service delivery timeline can change, and the results listed—while typical for our clients—might vary depending upon your website, industry, region, and other factors.
  • Entrepreneur Guide: Bully Proof Your Children & What to Do if the Bully is Yours

    Entrepreneur Guide: Bully Proof Your Children & What to Do if the Bully is Yours - Over the years, bullying has become more aggressive and is starting at a younger age.

    Over the years, bullying has become more aggressive and is starting at a younger age. Physical bullying begins in early elementary school, peaks in middle school, and declines in high school. Verbal bullying stays quite constant regardless of age. The statistics surrounding bullying are disturbing:
    • Professionals estimate that over 160,000 children skip school each day to avoid being bullied.
    • Over 3.2 million students are bullied each academic year.
    • Almost 1/5th of students report being bullied two or more times each month.
    • 25% of surveyed teachers don’t believe there’s anything wrong with bullying.
    • Two thirds of students believe that schools do little to dissuade or intervene when bullying is reported.
    • 10% of students drop out of school due to bullying.
    Bullying has been going on since the beginning of time. But, being common doesn’t make it acceptable. There has never been more resistance to bullying, or concern for the damage it causes, than right now. Learn more about bullying and what you can do to help your child, no matter which side of the story they’re on.
  • Infographic - 50 Shocking Stats About Online Reputation Management

    INFOGRAPHIC - 50 SHOCKING STATS ABOUT ONLINE REPUTATION MANAGEMENT - What's inside? People are talking about you... about your business... about your clients and their businesses. And when they do, they are talking online. Are you on top of what's being said online about you?

    What's inside? People are talking about you... about your business... about your clients and their businesses. And when they do, they are talking online. Are you on top of what's being said online about you? On Facebook, Twitter, Google and beyond, your reputation is being shaped online. Often, a potential customer's first impression is made by another customer's last impression of you that they have posted online. Learn the surprising stats about online reputation management you NEED to know.
  • Top 10 Review Websites Infographic - Brochure

    INFOGRAPHIC - TOP 10 REVIEW WEBSITES - What is the big deal about business reviews and review sites? Well, more than 88% of online shippers incorporate reviews into their purchase decisions. Businesses are told to get more reviews on review websites to keep attracting new customers.

    What is the big deal about business reviews and review sites? Well, more than 88% of online shippers incorporate reviews into their purchase decisions. Businesses are told to get more reviews on review websites to keep attracting new customers. And, as consumers, we are constantly being asked to leave a review for almost every transaction we complete. So, what websites are becoming the top sites we are using to write our reviews.
  • INFOGRAPHIC - BUSINESS LISTINGS MOUNTAIN - Here are the top 100+ local business listing sites brought to you in a mountain. That's right, a mountain. We were getting a little tired of the pyramids, and since we are no strangers to snow, we thought it would be fitting.

    Here are the top 100+ local business listing sites brought to you in a mountain. That's right, a mountain. We were getting a little tired of the pyramids, and since we are no strangers to snow, we thought it would be fitting. What you will get from this infographic:
    • A visual depiction of the top 100+ online local business directories for you to print, share and admire.
    • Compasses to help guide you across the mountain-scape with mountain tiers indicating primary, secondary and tertiary business listing site groups.
    • A hidden Yeti? Can you find him amongst all the business listings sites?
  • Presentation - Top 5 Reasons Your Business Needs a Blog

    Presentation - Top 5 Reasons Your Business needs a Blog - Content marketing is the practice of creating & distributing content that is entertaining, informative and helpful to potential customers. Good content directs customers back to your website, where you can capture leads & make the sale.

    Content marketing is the practice of creating and distributing content that is entertaining, informative and helpful to potential customers. Good content directs customers back to your website, where you can capture leads and make the sale. Your business needs fresh, written content to stay at the top of the search engines results pages. There’s no better way to do that than with blog posts!
  • MONDAY ACCOUNTABILITY - Workplace accountability is when employees are responsible for the tasks they’re assigned.

    Workplace accountability is when employees are responsible for the tasks they’re assigned. It’s a public form of responsibility within the work environment that allows team members to count and rely on each other, knowing that each person fully accepts and can execute their assigned duties. Master workplace accountability by using our Monday Accountability Worksheet. Each team member completes their priorities for the week. Gathering around for your team huddle priorities are shared. Monday Team Accountability Huddles helps answer questions like:
    • Are employees participating and helping fulfill the goals of the organization?
    • Can the employee be relied on to complete assignments and projects he/she is given?
    • Are there any barriers to their success for the week?
    Without accountability, workplaces become environments that cause unhappiness, bitterness, and frustration for employees. This is why it’s so important to foster a team culture that holds every person accountable.
  • My Life Planner

    MY LIFE PLANNER - Want to be successful? Then start setting goals thru this life planner that will become your positive thoughts and help you stay motivated to achieve greatness!

    Goals To Nourish Your Mind. Stay offline one day per week. Meditate every morning. Read 20 pages per day. Journal every day. Get up when your alarm goes off. Limit screen time after work. Start a Life Planner. Daily goal setting is an integral part of any successful routine because it allows us to weigh and analyze just where we stand on a day-to-day basis. Want to be successful? Then start setting goals thru this life planner that will become your positive thoughts and help you stay motivated to achieve greatness! This planner template includes the following planner pages:
    • Yearly, monthly, weekly, and daily planner pages
    • Expenses, income, bills, and budget tracker
    • Meal planner, grocery list, cleaning schedule, recipe card
    • Fitness progress tracker, water tracker, medical info, monthly workout log
    • Notes, books to read, to do list, birthday list
  • TASK MANAGER

    TASK MANAGER - Stay on top of your digital marketing tasks/projects with Task Manager.

    COMPLIMENTARY WITH SERVICES

    Task Manager - Stay on top of your digital marketing tasks/projects with Task Manager. Task Manager prescriptively pulls in new tasks, ensuring that your assigned fulfillment team will stay on track and on schedule. Respond to reviews, create a social calendar, view any overdue listings claims, and track performance through our reporting system, all without having to search through multiple sites and channels.
  • The Ultimate Guide to Effective Social Media for Business

    The Ultimate Guide to Effective Social Media for Business - Whether you’re new to social media, offering services to your clients, or just looking to refresh your knowledge, you’ve come to the right place.

    Welcome to The Ultimate Guide to Effective Social Media for Business! Whether you’re new to social media, offering services to your clients, or just looking to refresh your knowledge, you’ve come to the right place. This guide aims to help you get started, feel comfortable, and be successful with social media for your business or on behalf of one of your clients. Whether you are excited or dragging your feet when it comes to your online presence, we can all agree it is immensely important. Making sure you have the proper tools and knowledge is essential; the ever-changing world of social media can be far more complex than it may appear at first. But have no fear - this comprehensive guide is here to help! What are you waiting for? Let’s get started!
  • Worksheet – Goals Planner

    WORKSHEET – GOAL PLANNER - Goals are the starting point of effective time management. They act as a compass, pointing the way to the things on which you should be concentrating your time.

    Goals are the starting point of effective time management. They act as a compass, pointing the way to the things on which you should be concentrating your time. If you identify your goals, you will know what is most important for you to accomplish on a daily, weekly, and monthly basis. Goals guide time management by helping you assign priorities to the many things that beg to be done. Can you articulate your goals specifically? Which are critical? Which are enabling? Which are merely nice to have? Make a list of these goals using a worksheet like the one provided. Make a note of which are critical, enabling, and simply nice to have. Then meditate for a minute or two on the content of the past few working days. Which goals commanded your time? The critical ones? The nice-to-have goals? Use this worksheet as the starting point of effective time management. Everything else should follow from them. Don’t expect much from time management until you’ve identified your goals