Your Brand has a Personality – Leverage the Power & Potential!

What comes to mind when you think of a Hero? Someone who can make meet challenges head-on and carry defeats or failures until they are corrected, They perform the impossible and want to save the day! Now, what if you associate a company or product with those characteristics? Mastery, courageousness, transformative power… those characteristics can create a powerful emotional connection that can inspire loyalty – and even devotion. [...]

Create a Winning Business Plan – PART TWO

The basis of a successful business plan is a mind-blowing elevator pitch. An elevator pitch allows you to succinctly explain what separates your business from the others, what your business will offer and why it will succeed. There is no right or wrong way to write a business plan.[...]