Marketing Snapshot Report Card

Uncover Your Business’ Marketing Performance in Six Categories

The Marketing Snapshot Report Card is an award-winning assessment technology that you’re your business with automated insights of your online marketing performance. These insights highlight gaps in their marketing and propose optimal solutions.

Your business Overall Score indicates how well your marketing is performing in comparison to your competitors or businesses in the same industry. There’s no pass / fail here—a business should strive to be as close to 100% as possible. Whether your business scores an A or an F, there’s plenty of work to be done!

Marketing report Business listings

Business Listings

Businesses need accurate listings on a lot of business directories to ensure people can find them online. Businesses should be found and accurate, whether it be online, offline, on mobile sources, voice search, or GPS sources. When a customer is searching for a need they want met, they go to a search engine. If your business is not visible online, or is only visible on a few listing sites, the chances of that customer finding your business are slim.

The Marketing Snapshot Report Card aggregates data from over 70 directories to show you:

  • Number of Your Business listings
  • Accuracy or Inaccuracy of Your Business Listings
  • Missing Business Sites

This report will put on the map with an abundance of accurate listing.  As well as though that need to be corrected. There are hundreds of listings sites and managing them all is a difficult task.

Marketing report Reviews

Business Reviews

The web is full of people talking about your business. But not every business owner has the time to keep track of their reputation online — let alone respond to every review they get.

By responding to online reviews, you are thanking and acknowledging your customers for their feedback, just as you would if they were to compliment your business in person. A response to a negative review is for the benefit of anyone seeing that review, not just the reviewer. It shows the business is aware of any issues their customers may be experiencing and that they are actively working to resolve these issues.

The Marketing Snapshot Report Card aggregates data from over 30 customer review sites to highlight:

  • The Number of Your Business Reviews
  • Recency of Your Business Reviews
  • Your Average Business Score compared to Your Industry Standards

Businesses must continually collect fresh reviews and strive for a 4-5 Star Review rating to establish trust and credibility. This report will help you make a stellar first impression.

Marketing Report Social Media

Social Media

People follow their favorite companies on social media to discover entertaining content, give feedback, and get a first look at new products/services. Generate higher converting; posts to social media profiles can generate buzz among your best customers, which results in more people seeing your message. You can build relationships between your business and your customers.

The Marketing Snapshot Report Card pits your business’ social media presence against that of similar businesses within your industry.

  • Comparing Your Number of Posts
  • Comparing Your Audience Size

Your businesses must keep your followers engaged to grow their audience and build brand loyalty. Grow your engagement, grow your audience.

Marketing report Website

Website Performance

Your website loading speed is critical. There are a variety of factors that affect this performance. Using Page Speed Insights, we assess whether your website meets Google’s expectations for page speed. We then display recommendations for issues to fix.

Mobile User Experience

This Report section investigates what your website looks like on a mobile device. With the majority of first-time searches being done from a mobile device, your prospect needs a mobile-friendly site that delivers the information that people are seeking.

Desktop User Experience

This Report section investigates your website speed on Desktop. The faster your page loads, the more engaged your customers will be. If a site takes too long to load, customers will likely go elsewhere. Time is money!

Home Page Content

This Report section investigates the effectiveness of your website homepage. Vital information needs to be laid out clearly on the first page a customer land on. First impressions count!

Marketing report Digital Advertising

Digital Advertising

Consumers are searching for your business services online. If they can’t find your business, you will miss out on sales opportunities.

Online advertising puts your business in front of targeted audiences in search results, social media feeds, and other relevant sites around the web. Targeted ad campaigns build your brand awareness, drive traffic to their website, and help them grow their customer base. By making sure that customers can find your business online, you will empower your business to grow and secure your place in the market.

This Report examines how your existing advertising campaigns stack up against your competition.

  • Overlap: How similar your prospect’s campaigns are to their competitors, based on common keywords.
  • Keywords: The number of paid ads your prospect and competitors have purchased in the most recent month.
  • Clicks: The estimated number of clicks your prospect and competitors get from all their paid keywords.
  • Budget: The estimated Google AdWords spend for your prospect and their competitors in the last month.

This data provides you a view of what your high-performing competitors are doing, and what you must do to compete.

SEO

Search Engine Optimization (SEO) is the work that goes into improving your website’s ranking in organic (unpaid) search results on search engines like Google and Bing. The goal with SEO is to rank on the first page for the right keyword search phrases that are relevant to the business.

Your must understand that search engines have completely revolutionized the modern buying process and that consumers are searching for your business services online. Consumers are using search engines to assess their options and qualify the goods and services they’re interested in without setting foot in a brick and mortar store. With 81% of consumers performing an online search before making a purchase decision, every business needs to invest in SEO!

Your business website is scanned for the top keywords in our database, as determined by Google. Based on these keywords, the report compares:

  • Overlap: How similar you are to your competitors, based on shared SEO keywords.
  • Keywords: The number of keywords for which your business and your competitors appear in the top 50 search results on Google.
  • Clicks: The estimated number of clicks your business and your competitors get from all their organic keywords within a month.
  • Value: The estimated value your business and your competitors get from all their organic keywords within a month.

The Report provides valuable insights on how your SEO stacks up against your competition.

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Marketing Snapshot Report Card – Uncover your Business’ Marketing Performance in Six Key Categories

Once you have made your purchase, we will need your business information to begin creating your report. Please complete our Onboarding Business Profile.

Reports purchased before 12:00 pm US Central Time will be received within two working days from the date of purchase. Reports purchased after 12:00 pm US Central Time will be received within three working days from date of purchase.

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