{"id":6143,"date":"2022-03-28T00:49:58","date_gmt":"2022-03-28T05:49:58","guid":{"rendered":"https:\/\/wekinnectglobal.com\/livebackup\/?p=6143"},"modified":"2022-12-29T08:52:41","modified_gmt":"2022-12-29T14:52:41","slug":"why-is-a-strong-presence-important-for-local-businesses","status":"publish","type":"post","link":"https:\/\/wekinnectglobal.com\/livebackup\/why-is-a-strong-presence-important-for-local-businesses\/","title":{"rendered":"Why is a strong presence important for local businesses?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 92% + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:8%;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><strong>Why is a strong presence important for local businesses?<\/strong><\/p>\n<p>A strong presence is the first step toward success. Our <a href=\"https:\/\/wekinnectglobal.com\/livebackup\/services\/#Business-Listings-and-Reputation-Management\">Listing Builder<\/a>, you are getting the most essential set of tools you need to start building your online reputation. It is a freemium service we offer to help small businesses have the tools they need to succeed online.<\/p>\n<p><strong>The importance of local listings<\/strong><\/p>\n<p>Why are listings so important? Well, consumers have tipped the balance of power and are more empowered than ever to get information about a business and get it fast. Consumers have access to endless information at their fingertips, including information that will help them decide about businesses. Therefore, businesses that actively manage their <a href=\"https:\/\/seoexpertbrad.com\/local-seo-stats\/\" target=\"_blank\" rel=\"noopener\">online reputation<\/a> and listing information will be the ones who thrive!<\/p>\n<p><strong>Why is it important for local businesses to have a mobile optimized listing?<\/strong><\/p>\n<p>For SEO, priority is given to good customer experience on <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/global-consumers-searc%20h-statistics\/\" target=\"_blank\" rel=\"noopener\">mobile<\/a> devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is \u201cJoe\u2019s Pizza in Denver\u201d, and a category search is <a href=\"https:\/\/www.tripadvisor.com\/Restaurants-g33388-c31-Denver_Colorado.html\" target=\"_blank\" rel=\"noopener\">\u201cPizza in Denver\u201d<\/a>.<\/p>\n<p>On a mobile device the \u201cin Denver\u201d often does not need to be explicit. In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user\u2019s intent is generally heavily skewed toward proximity and location. So, search engines generally deliver the closest locations, and it is therefore important that location information is crawlable, is displayed on each page, and is in <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/metadata\" target=\"_blank\" rel=\"noopener\">meta-data<\/a> and <a href=\"https:\/\/yoast.com\/what-is-a-keyword\/\" target=\"_blank\" rel=\"noopener\">keywords<\/a>.<\/p>\n<p><strong>Our Listing Suite<\/strong><\/p>\n<p>We can agree that local search is important, but it can also be complex and overwhelming for a <a href=\"https:\/\/www.yext.com\/knowledge-center\/local-business\" target=\"_blank\" rel=\"noopener\">local business<\/a> to manage. This is where our Listing Suite comes in.<\/p>\n<p>We believe that businesses should have the ability to be found accurately whether it be through <a href=\"https:\/\/www.techopedia.com\/definition\/12708\/search-engine-world-wide-web\" target=\"_blank\" rel=\"noopener\">online search<\/a>, offline, and on mobile devices. Businesses should have the ability to update their listings in real time with changes to <a href=\"https:\/\/www.thebalancesmb.com\/determine-best-store-hours-2890246\" target=\"_blank\" rel=\"noopener\">business hours<\/a>, location, and attributes with the ability to see how their listing is performing.<\/p>\n<p>With this Listing Suite you can manage your business information all from one dashboard, rather than manually updating hundreds of listings.<\/p>\n<p>Contact us to get access to this <a href=\"https:\/\/wekinnectglobal.com\/livebackup\/contact-us\/\" target=\"_blank\" rel=\"noopener\">premium service<\/a>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:8%;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" data-limit=\"10\" data-page=\"1\"><div style=\"margin:-5px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-3 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Pizza.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Pizza.jpg\" width=\"633\" height=\"725\" alt=\"Why is a strong presence important for local businesses - Pizza\" title=\"Why is a strong presence important for local businesses &#8211; Pizza\" aria-label=\"Why is a strong presence important for local businesses &#8211; Pizza\" class=\"img-responsive wp-image-6147\" srcset=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Pizza-200x229.jpg 200w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Pizza-400x458.jpg 400w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Pizza-600x687.jpg 600w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Pizza.jpg 633w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 585px, (min-width: 712px) 784px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Happy.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Happy.jpg\" width=\"633\" height=\"725\" alt=\"Why is a strong presence important for local businesses - Happy\" title=\"Why is a strong presence important for local businesses &#8211; Happy\" aria-label=\"Why is a strong presence important for local businesses &#8211; Happy\" class=\"img-responsive wp-image-6148\" srcset=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Happy-200x229.jpg 200w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Happy-400x458.jpg 400w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Happy-600x687.jpg 600w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Happy.jpg 633w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 585px, (min-width: 712px) 784px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Love-Pizza.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Love-Pizza.jpg\" width=\"633\" height=\"725\" alt=\"Why is a strong presence important for local businesses - Happy\" title=\"Why is a strong presence important for local businesses &#8211; Happy\" aria-label=\"Why is a strong presence important for local businesses &#8211; Happy\" class=\"img-responsive wp-image-6149\" srcset=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Love-Pizza-200x229.jpg 200w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Love-Pizza-400x458.jpg 400w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Love-Pizza-600x687.jpg 600w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/03\/Why-is-a-strong-presence-important-for-local-businesses-Love-Pizza.jpg 633w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 585px, (min-width: 712px) 784px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":6146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,59],"tags":[68],"class_list":["post-6143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-reputation-reviews","tag-google-my-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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