{"id":3917,"date":"2021-10-29T21:58:33","date_gmt":"2021-10-30T02:58:33","guid":{"rendered":"https:\/\/wekinnectglobal.com\/livebackup\/?p=3917"},"modified":"2023-08-16T09:08:43","modified_gmt":"2023-08-16T14:08:43","slug":"local-love","status":"publish","type":"post","link":"https:\/\/wekinnectglobal.com\/livebackup\/local-love\/","title":{"rendered":"Local Love"},"content":{"rendered":"

Home is a local community, where the people and places we love represent our day-to-day living. Even if you are a global traveler, coming home to the familiar makes you feel safe and secure. Our community is our exclusive world where we have a sense of belonging. \u201cBelonging\u201d to another hierarchy of human need established by Abraham Maslow.<\/a> Yes, I am bringing him back into the picture AGAIN. If you don\u2019t understand human needs how do you relate to your customers?<\/p>\n<\/div>

\"Local<\/a><\/div><\/div>
\"Local<\/a><\/div><\/div>
\"Local<\/a><\/div><\/div>
<\/div><\/div><\/div>

LOCAL BRANDS<\/a> HAVE A COMPETITIVE EDGE OVER GLOBAL BRANDS.<\/strong><\/p>\n

Consumers trust brands manufactured locally and often make them their first choice. Consumers trust local brands<\/a>. Here are a few quick steps to stay competitive in a local market.<\/p>\n

    \n
  1. If you are smart turning your local brand into a destination will make you less boring than your competitors. What type of experiences can you create unique to your brand?<\/span><\/li>\n<\/ol>\n
      \n
    1. Create local hype, a buzz, and community events around your brand and get the consumers feeling local love. Give back to the community and make sure your customers know.<\/span><\/li>\n<\/ol>\n
        \n
      1. Create an exclusive product or service only for locals. Consumers enjoy feeling empowered and having status, and they are willing to pay a premium for this status. Take advantage of it.<\/span><\/li>\n<\/ol>\n
          \n
        1. Create history and build the nostalgic element around your brand. Remember if your customers have not grown up with your brand there will be a generation that will\u2026build the history through your social networks and in your place of business. Create memories and include your customers in those memories.<\/span><\/li>\n<\/ol>\n
            \n
          1. Your consumers want to know what is happening around them every day. Ensure your website<\/a> is mobile friendly for quick access to your offerings. Utilize tools that create alerts when something new is happening with your brand.<\/span><\/li>\n<\/ol>\n

            Five easy steps to create a love affair between your community<\/a> and your brand: Local Love rocks. Check out this month\u2019s social pages as we post other examples of brands creating the over-the-top experiences for their customers. Learn.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,196],"tags":[],"class_list":["post-3917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-brand-management"],"acf":[],"yoast_head":"\nLocal Love - WeKinnect Global Branding Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wekinnectglobal.com\/livebackup\/local-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Love - WeKinnect Global Branding Agency\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wekinnectglobal.com\/livebackup\/local-love\/\" \/>\n<meta property=\"og:site_name\" content=\"WeKinnect Global Branding Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wekinnectglobal\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/The360Entrepreneur\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-30T02:58:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T14:08:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Main-Image-5-e1641516906372.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darlene\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wekinnectglobal\" \/>\n<meta name=\"twitter:site\" content=\"@wekinnectglobal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darlene\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/local-love\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/local-love\\\/\"},\"author\":{\"name\":\"Darlene\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#\\\/schema\\\/person\\\/d3808daf8b865c41d84983250006843c\"},\"headline\":\"Local Love\",\"datePublished\":\"2021-10-30T02:58:33+00:00\",\"dateModified\":\"2023-08-16T14:08:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/local-love\\\/\"},\"wordCount\":876,\"publisher\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/local-love\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Blog-Main-Image-5-e1641516906372.jpg\",\"articleSection\":[\"Blog\",\"Brand Management\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/local-love\\\/\",\"url\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/local-love\\\/\",\"name\":\"Local Love - 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