{"id":3905,"date":"2021-10-29T21:46:20","date_gmt":"2021-10-30T02:46:20","guid":{"rendered":"https:\/\/wekinnectglobal.com\/livebackup\/?p=3905"},"modified":"2023-08-16T10:33:09","modified_gmt":"2023-08-16T15:33:09","slug":"brand-butlers","status":"publish","type":"post","link":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/","title":{"rendered":"Brand Butlers"},"content":{"rendered":"

Today convenience is the way of life. Brands are developed and growing to address the needs of the consumer who are expecting \u201con demand\u201d access to wants and needs. It\u2019s been an evolution for over 60 years.<\/p>\n

There was a time when a stay at home mother had dinner on the table by five. Now she is driving thru a fast food drive-thru or hiring a private chef to get dinner for her family. There was a time when men would drive to their favorite retail store and purchase their next suit or pick out the anniversary gift for their wife. Now, you have\u00a0VIP Luxury Service<\/a>\u00a0that offers concierge-shopping services.<\/p>\n

Locally in San Antonio, Texas,\u00a0Shetler Wade Jewelers\u00a0<\/a>will text pictures of gift ideas to you directly, give them a budget and an idea about the recipient and instantly you have ideas. Give them advanced dates for anniversaries, weddings, birthday\u2019s or for special occasions and you can expect a phone call from their staff reminding you it\u2019s time to start shopping. The old clich\u00e9, \u201cTime is money\u201d stands true as people are evaluating how much more they can do for their business or with their family if someone else is handling the minutia.<\/p>\n<\/div>

KEEP YOUR CUSTOMER AT THE HEART OF YOUR BRAND.<\/strong><\/p>\n

Consumers purchase from brands that offer products and services that are convenient, have established quality, keep them in control, save time and provide unique experiences. The added value (which translates to added sales) is a brand that is socially conscience<\/a>. Consumers not only want their needs met but are relying on the brand to give to a cause on their behalf. Tom\u2019s Shoes can take your most memorable moment, getting married, provide you shoes for the occasion and then take a portion of your dollars to contribute to a child\u2019s education, health, and well being. Check it out\u00a0here<\/a>.<\/p>\n

Analyze your service efforts. What interactions<\/a> with you and your consumer can make their experience with your brand more memorable and convenient? What social causes will your brand align with and how will you help your customer understand they are contributing to the social cause thru their purchases? These \u201coffline\u201d butler services will require constant feedback<\/a> from your customer to see what drives them. The communication change with the mobile world makes it possible to offer services anytime, anywhere. Apps are another smart way to deliver online butler service and showcase your social causes.<\/p>\n

Keep your customer at the heart of your brand. The opportunities to be a differentiator are everywhere. Check out this month\u2019s social pages as we post other examples of brands creating butler services. #learn<\/p>\n<\/div>

\"Brand<\/a><\/div><\/div>
\"Brand<\/a><\/div><\/div>
\"Brand<\/a><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,196],"tags":[],"class_list":["post-3905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-brand-management"],"acf":[],"yoast_head":"\nBrand Butlers - WeKinnect Global Branding Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Butlers - WeKinnect Global Branding Agency\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/\" \/>\n<meta property=\"og:site_name\" content=\"WeKinnect Global Branding Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wekinnectglobal\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/The360Entrepreneur\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-30T02:46:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T15:33:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Main-Image-3-e1641517265221.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darlene\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wekinnectglobal\" \/>\n<meta name=\"twitter:site\" content=\"@wekinnectglobal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darlene\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/\"},\"author\":{\"name\":\"Darlene\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#\\\/schema\\\/person\\\/d3808daf8b865c41d84983250006843c\"},\"headline\":\"Brand Butlers\",\"datePublished\":\"2021-10-30T02:46:20+00:00\",\"dateModified\":\"2023-08-16T15:33:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/\"},\"wordCount\":1147,\"publisher\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Blog-Main-Image-3-e1641517265221.jpg\",\"articleSection\":[\"Blog\",\"Brand Management\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/\",\"url\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/\",\"name\":\"Brand Butlers - WeKinnect Global Branding Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Blog-Main-Image-3-e1641517265221.jpg\",\"datePublished\":\"2021-10-30T02:46:20+00:00\",\"dateModified\":\"2023-08-16T15:33:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Blog-Main-Image-3-e1641517265221.jpg\",\"contentUrl\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Blog-Main-Image-3-e1641517265221.jpg\",\"width\":750,\"height\":864,\"caption\":\"Brand Butlers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/brand-butlers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Butlers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#website\",\"url\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/\",\"name\":\"WeKinnect Global Branding Agency\",\"description\":\"Branding Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#organization\",\"name\":\"We Kinnect Global Branding Agency\",\"url\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/We-Kinnect-Global-Branding-Agency-logo.png\",\"contentUrl\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/We-Kinnect-Global-Branding-Agency-logo.png\",\"width\":2264,\"height\":496,\"caption\":\"We Kinnect Global Branding Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wekinnectglobal\\\/\",\"https:\\\/\\\/x.com\\\/wekinnectglobal\",\"https:\\\/\\\/twitter.com\\\/wekinnectglobal\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/we-kinnect-global-branding-agency-llc\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/#\\\/schema\\\/person\\\/d3808daf8b865c41d84983250006843c\",\"name\":\"Darlene\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/darlene.jpeg\",\"url\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/darlene.jpeg\",\"contentUrl\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/darlene.jpeg\",\"caption\":\"Darlene\"},\"description\":\"Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs\u2019 Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as \u201cBest Places to Work\u201d and \u201cLargest Agency\u201d by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.\",\"sameAs\":[\"http:\\\/\\\/www.360-entrepreneur.com\",\"https:\\\/\\\/www.facebook.com\\\/The360Entrepreneur\",\"https:\\\/\\\/www.instagram.com\\\/360_entrepreneur\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/darlenegagnon\\\/\"],\"url\":\"https:\\\/\\\/wekinnectglobal.com\\\/livebackup\\\/author\\\/darlene\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Butlers - WeKinnect Global Branding Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/","og_locale":"en_US","og_type":"article","og_title":"Brand Butlers - WeKinnect Global Branding Agency","og_url":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/","og_site_name":"WeKinnect Global Branding Agency","article_publisher":"https:\/\/www.facebook.com\/wekinnectglobal\/","article_author":"https:\/\/www.facebook.com\/The360Entrepreneur","article_published_time":"2021-10-30T02:46:20+00:00","article_modified_time":"2023-08-16T15:33:09+00:00","og_image":[{"width":750,"height":864,"url":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Main-Image-3-e1641517265221.jpg","type":"image\/jpeg"}],"author":"Darlene","twitter_card":"summary_large_image","twitter_creator":"@wekinnectglobal","twitter_site":"@wekinnectglobal","twitter_misc":{"Written by":"Darlene","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/#article","isPartOf":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/"},"author":{"name":"Darlene","@id":"https:\/\/wekinnectglobal.com\/livebackup\/#\/schema\/person\/d3808daf8b865c41d84983250006843c"},"headline":"Brand Butlers","datePublished":"2021-10-30T02:46:20+00:00","dateModified":"2023-08-16T15:33:09+00:00","mainEntityOfPage":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/"},"wordCount":1147,"publisher":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/#organization"},"image":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/#primaryimage"},"thumbnailUrl":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Main-Image-3-e1641517265221.jpg","articleSection":["Blog","Brand Management"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/","url":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/","name":"Brand Butlers - WeKinnect Global Branding Agency","isPartOf":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/#primaryimage"},"image":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/#primaryimage"},"thumbnailUrl":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Main-Image-3-e1641517265221.jpg","datePublished":"2021-10-30T02:46:20+00:00","dateModified":"2023-08-16T15:33:09+00:00","breadcrumb":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/#primaryimage","url":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Main-Image-3-e1641517265221.jpg","contentUrl":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Main-Image-3-e1641517265221.jpg","width":750,"height":864,"caption":"Brand Butlers"},{"@type":"BreadcrumbList","@id":"https:\/\/wekinnectglobal.com\/livebackup\/brand-butlers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wekinnectglobal.com\/livebackup\/"},{"@type":"ListItem","position":2,"name":"Brand Butlers"}]},{"@type":"WebSite","@id":"https:\/\/wekinnectglobal.com\/livebackup\/#website","url":"https:\/\/wekinnectglobal.com\/livebackup\/","name":"WeKinnect Global Branding Agency","description":"Branding Agency","publisher":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wekinnectglobal.com\/livebackup\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/wekinnectglobal.com\/livebackup\/#organization","name":"We Kinnect Global Branding Agency","url":"https:\/\/wekinnectglobal.com\/livebackup\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/wekinnectglobal.com\/livebackup\/#\/schema\/logo\/image\/","url":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/07\/We-Kinnect-Global-Branding-Agency-logo.png","contentUrl":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/07\/We-Kinnect-Global-Branding-Agency-logo.png","width":2264,"height":496,"caption":"We Kinnect Global Branding Agency"},"image":{"@id":"https:\/\/wekinnectglobal.com\/livebackup\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wekinnectglobal\/","https:\/\/x.com\/wekinnectglobal","https:\/\/twitter.com\/wekinnectglobal","https:\/\/www.linkedin.com\/company\/we-kinnect-global-branding-agency-llc\/"]},{"@type":"Person","@id":"https:\/\/wekinnectglobal.com\/livebackup\/#\/schema\/person\/d3808daf8b865c41d84983250006843c","name":"Darlene","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/01\/darlene.jpeg","url":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/01\/darlene.jpeg","contentUrl":"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2022\/01\/darlene.jpeg","caption":"Darlene"},"description":"Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs\u2019 Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as \u201cBest Places to Work\u201d and \u201cLargest Agency\u201d by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.","sameAs":["http:\/\/www.360-entrepreneur.com","https:\/\/www.facebook.com\/The360Entrepreneur","https:\/\/www.instagram.com\/360_entrepreneur","https:\/\/www.linkedin.com\/in\/darlenegagnon\/"],"url":"https:\/\/wekinnectglobal.com\/livebackup\/author\/darlene\/"}]}},"_links":{"self":[{"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/posts\/3905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/comments?post=3905"}],"version-history":[{"count":0,"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/posts\/3905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/media\/3909"}],"wp:attachment":[{"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/media?parent=3905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/categories?post=3905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wekinnectglobal.com\/livebackup\/wp-json\/wp\/v2\/tags?post=3905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}