{"id":3878,"date":"2021-10-29T21:07:08","date_gmt":"2021-10-30T02:07:08","guid":{"rendered":"https:\/\/wekinnectglobal.com\/livebackup\/?p=3878"},"modified":"2023-08-16T09:06:53","modified_gmt":"2023-08-16T14:06:53","slug":"5-invaluable-marketing-books-to-help-grow-your-brand","status":"publish","type":"post","link":"https:\/\/wekinnectglobal.com\/livebackup\/5-invaluable-marketing-books-to-help-grow-your-brand\/","title":{"rendered":"5 Invaluable Marketing Books to Help Grow Your Brand"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0%;--awb-padding-right:6%;--awb-padding-bottom:0%;--awb-padding-left:6%;--awb-padding-bottom-medium:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 92% + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-padding-top-medium:30px;--awb-padding-top-small:40px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:8%;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>In the world of business, <a href=\"https:\/\/www.socialmediatoday.com\/news\/12-digital-marketing-trends-all-business-owners-and-marketers-should-know-i\/616647\/\" target=\"_blank\" rel=\"noopener\">marketing trends<\/a> are always evolving and it\u2019s easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resources at your disposal. Namely, these five genius books on how to best market your brand and grow your business.<\/p>\n<p><strong><em>Selling the Invisible<\/em><\/strong><strong>\u00a0by <a href=\"https:\/\/www.beckwithpartners.com\/\" target=\"_blank\" rel=\"noopener\">Harry Beckwith<\/a><\/strong><\/p>\n<p>This succinct, enjoyable book gives plenty of insight and advice on all areas of marketing. The author, <a href=\"https:\/\/www.beckwithpartners.com\/\" target=\"_blank\" rel=\"noopener\">Harry Beckwith<\/a>, is the founder of Beckwith Advertising and Marketing and has worked with numerous Fortune 500 companies. In\u00a0<a href=\"https:\/\/amzn.to\/34EslT7\" target=\"_blank\" rel=\"noopener\"><em>Selling the Invisible<\/em><\/a>, Beckwith teaches the fundamental difference between selling a service and selling a product. If you\u2019re in the business of selling the intangible, this book offers invaluable business and marketing advice.<\/p>\n<p><strong><em>Influence: The Psychology of Persuasion<\/em><\/strong><strong>\u00a0by Robert B. Cialdini<\/strong><\/p>\n<p>This national bestseller dives into the psychology of why people say \u201cyes.\u201d With thirty-five years of research under his belt, Cialdini shares his insight on the power of persuasion. This book is a must-have for anyone who wants to be an expert persuader.\u00a0<a href=\"https:\/\/amzn.to\/2NaOsuW\" target=\"_blank\" rel=\"noopener\"><em>Influence<\/em>\u00a0<\/a>explains what drives people into making the decisions they make.<\/p>\n<p><strong><em>Go Pro: 7 Steps to Becoming a Network Marketing Professional<\/em><\/strong><strong>\u00a0by Eric Worre<\/strong><\/p>\n<p>Some of us go our whole lives looking for that \u201ca-ha!\u201d moment \u2013 that moment where everything clicks into place and we know exactly what to do with our business. For Eric Worre, that moment came at a company convention, which inspired Worre to focus his energy entirely on network marketing. In his book,\u00a0<a href=\"https:\/\/amzn.to\/2LsyVV3\" target=\"_blank\" rel=\"noopener\"><em>Go Pro<\/em><\/a>, Worre shares his wisdom on how to build meaningful, working relationships that guarantee results.<\/p>\n<p><strong><em>Growth Hacker Marketing<\/em><\/strong><strong>\u00a0by Ryan Holiday<\/strong><\/p>\n<p>Did you know you don\u2019t have to spend thousands of dollars on marketing to be successful?\u00a0<a href=\"https:\/\/amzn.to\/2Naciae\" target=\"_blank\" rel=\"noopener\"><em>Growth Hacker<\/em><\/a>\u00a0explains easy-to-implement marketing tools that anyone can use to increase their traffic and build their company buzz. From a collection of case studies, Ryan Holiday shares his findings on how the biggest brands used \u201cgrowth hacking\u201d to reach their ultimate <a href=\"https:\/\/blog.taboola.com\/increase-brand-awareness-today\/\" target=\"_blank\" rel=\"noopener\">brand awareness<\/a>.<\/p>\n<p><strong><em>Contagious: Why Things Catch On<\/em><\/strong><strong>\u00a0by Jonah Berger<\/strong><\/p>\n<p>Have you ever seen a YouTube video of a cat playing the piano and wonder, \u201cHow does this have 2.8 million views?\u201d\u00a0<a href=\"https:\/\/amzn.to\/2NYEigo\" target=\"_blank\" rel=\"noopener\"><em>Contagious<\/em>\u00a0<\/a>dissects why some ideas and products are popular while others simply flop. Like the previously mentioned books, this New York Times bestseller analyzes the psychology behind <a href=\"https:\/\/www.yotpo.com\/resources\/consumer-decision-making-process-ugc\/\" target=\"_blank\" rel=\"noopener\">people\u2019s decision-making<\/a>. Learn Berger\u2019s six marketing principles that will have consumers falling in love with your product.<\/p>\n<\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" data-limit=\"10\" data-page=\"1\"><div style=\"margin:-13px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-3 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:13.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-1-1.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-1-1.jpg\" width=\"633\" height=\"725\" alt=\"Invaluable Marketing Books to Help Grow Your Brand\" title=\"Invaluable Marketing Books to Help Grow Your Brand\" aria-label=\"Invaluable Marketing Books to Help Grow Your Brand\" class=\"img-responsive wp-image-3879\" srcset=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-1-1-200x229.jpg 200w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-1-1-400x458.jpg 400w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-1-1-600x687.jpg 600w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-1-1.jpg 633w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 580px, (min-width: 712px) 784px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:13.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-2-1.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-2-1.jpg\" width=\"633\" height=\"725\" alt=\"Invaluable Marketing Books to Help Grow Your Brand\" title=\"Invaluable Marketing Books to Help Grow Your Brand\" aria-label=\"Invaluable Marketing Books to Help Grow Your Brand\" class=\"img-responsive wp-image-3880\" srcset=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-2-1-200x229.jpg 200w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-2-1-400x458.jpg 400w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-2-1-600x687.jpg 600w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-2-1.jpg 633w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 580px, (min-width: 712px) 784px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:13.5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-3-1.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-3-1.jpg\" width=\"633\" height=\"725\" alt=\"Needs A Marketing Plan\" title=\"Needs A Marketing Plan\" aria-label=\"Needs A Marketing Plan\" class=\"img-responsive wp-image-3881\" srcset=\"https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-3-1-200x229.jpg 200w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-3-1-400x458.jpg 400w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-3-1-600x687.jpg 600w, https:\/\/wekinnectglobal.com\/livebackup\/wp-content\/uploads\/2021\/10\/Blog-Image-3-1.jpg 633w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 580px, (min-width: 712px) 784px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-margin-top:10px;\"><p><strong>MARKETING TRENDS ARE ALWAYS EVOLVING.<\/strong><\/p>\n<p>With these five books stashed away on your shelves, you\u2019ll find plenty of inspiration and advice on marketing your business to achieve the results you deserve.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,196],"tags":[],"class_list":["post-3878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-brand-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Invaluable Marketing Books to Help Grow Your Brand - WeKinnect Global Branding Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wekinnectglobal.com\/livebackup\/5-invaluable-marketing-books-to-help-grow-your-brand\/\" \/>\n<meta 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