As travelers become more conscientious of their environmental impact, they’re more likely to seek sustainable travel options. This includes businesses that prioritize eco-friendly practices such as using renewable energy sources and minimizing waste production, as well as promoting ethical tourism practices throughout the production chain, from sourcing materials to employee wages and benefits. Personalized experiences are also becoming increasingly important as consumers seek out unique ways of engaging with brands or destinations they visit.

Adding sensory elements to marketing is becoming increasingly important as businesses strive to create a more engaging and memorable customer experience. Sensory elements such as sound, smell, taste, and tactile feedback can add an extra layer of interactivity and make the customer's experience more immersive.

Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.