Geo-targeting: Targeting a specific city, zip codes or radius. Geo-fencing: Retarget customers who visit or commute through any business’s location. Competitor Targeting: Can be used to target your competitors’ clients. Category Contextual: Targeting on sites with content relevant to your industry. Keyword-level Contextual: Targeting content with terms relevant to your industry. Keyword Search Retargeting: Targeting terms relevant to your industry. Site Retargeting: Targeting users who have previously visited your website as they surf the web. Behavior & Demographic Targeting: Targeting users based on demographics or interests. Event Targeting: Target visitors of an event with your message up to 30 days after the event.