The Facebook pixel is a piece of code that is placed on your website and lets us measure, optimize, and build audiences for your campaign. When a user visits your website and takes an action (ex. Making a purchase, submitting a form), the pixel is triggered and reports the action. This allows us to track when a customer completed an action after seeing your Facebook ad. This gives us the ability to reach this customer again by using a custom audience or create a lookalike audience based on users who have already converted.
By Darlene Gagnon|2019-10-10T20:51:49-05:00October 10th, 2019|Digital Ads - Facebook & Instagram Advertising Landing Page, Digital Ads: Facebook & Instagram Advertising|0 Comments