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Facebook and Google Ads: Which To Use and Why?

Facebook and Google Ads: Which To Use and Why?

When you decide to place ads on the internet, there are only the two big names that come to mind—Facebook and Google. Both these mediums rival each other as they’re both the best at what they do. Advertising on Google and Facebook helps you get the visibility you need, increases your leads, and helps you land new customers. 

Google AdWords

Google Ads is one of the most popular advertising platforms using PPC ads, which is the most widely used method in paid advertising. Paid ads target the appropriate audience by using the right keywords and phrases.

Facebook Ads

Facebook is the most popular social media platform on the internet. It allows users to target audiences and it provides them with analytical reports with which they can track the performance of each advertisement. It provides businesses with good reach, visibility, and a level playing field, regardless of their size.

Both Google Ads and Facebook ads are used to promote businesses on the internet, but the way in which they function is different. Here are the advantages of each of these platforms:

Extensive Reach

Google receives more than 3.5 billion searches every day and 40,000 search queries every second, making it one of the most popular mediums to display your ads. Facebook also has more than 2.7 billion daily active users worldwide, spending about 38 minutes every single day on the platform. There is no doubt that these two platforms provide your business with far greater reach than ever before. The key, then, is to determine where your preferred audience is spending their time, on social media or on online searches, to target them most effectively.

Effective Targeting 

Both Google Adwords and Facebook Ads have incredibly precise targeting methods. The former provides targeting based on audiences (demographics, similar audiences, custom intent) and on content (topics, keywords, and more) to help you identify and sell to the right audience. 

The latter, though, tailors its targeting specifically on audiences. Whether you choose to create a core audience, a custom audience, or a lookalike audience, you can set broad or well-defined rules to ensure your ads are delivered in all the right places. 

These are just two of the ways Facebook ads and Google Adwords differ, and while they may differ in their approach, they are both essential for creating a comprehensive marketing online campaign. If you have any questions on paid online advertising, reach out to our expert team. We will be happy to work with you.