The first World Nutella® Day was established by the American blogger Sara Rosso on February 5th, 2007.

She loved Nutella so much that thought it deserved a holiday… And Nutella® fans loved it! They came together from all over the world to celebrate their passion for Nutella® on social media through photos, recipes and messages.

World Nutella® Day has become a global phenomenon with people sharing and spreading the wonder of Nutella® at home, work, and school; in their off- and on-line communities, with family, friends and fellow fans everywhere.

In 2015, Sara transferred World Nutella® Day to Ferrero (the makers of Nutella®) to help it live on and grow for years to come.