The Great Purge: Is your business immune?

By |2021-03-09T11:05:47-06:00March 9th, 2021|Core Values, Leadership|

A coffee shop employee reprimanded for poor work performance. He calls his friends & tells them his boss is racist. Collectively they flood the shop's Facebook page with negative reviews. A patron enters a restaurant and only sees white Americans serving. She uses Yelp's new label to accuse the racist behavior. The owner of the restaurant is African American. [...]

Racism and Reviews: What Does Inclusion Have To Do With Your Business?

By |2021-01-22T01:32:37-06:00January 22nd, 2021|Core Values, Leadership, Reviews|

We know how important customer reviews are to our business. Our potential customers depend on it before deciding to purchase with us. Apart from all our effort to post our services, create engaging content, and all other marketing tactics; customer reviews are still our primary gateway to gain the trust of our customers. [...]

How Can You Turn Your Business Into A Person?

By |2021-01-04T04:23:12-06:00January 3rd, 2021|Branding, Core Values, Online Presence|

Can you still remember how you started your business? Is it because it’s your hobby, a passion, or you just had a great eureka moment? Whatever it may be, it’s safe to say that our business is our brainchild. Apart of us extends to it as we materialize it into reality. [...]

Entrepreneur’s Reflection Exercise: Are Your Business Decisions Aligned with Your Conscience?

By |2020-10-07T04:56:11-05:00October 5th, 2020|Business Planning, Core Values, Entrepreneurship|

As entrepreneurs, we should connect all aspects of our lives with our conscience. Our conscience controls our words, thoughts, and actions. In our business, our decisions should align with our conscience. At times, our resolve and [...]