About Darlene Gagnon

Darlene Elizabeth Gagnon is an entrepreneur with over 25 years of branding, marketing, consumer trend with product development expertise. In her early twenties, Darlene was known by her peers for being a connoisseur of consumer trends. Never one to not leverage this knowledge to accelerate her career she developed a skill for persuading executives to develop brand extensions based on identified opportunities driven by her consumer insights. By her thirties, her reputation for filtering thru fads and getting to revenue trend opportunities found herself working with global brands such as Bic International, Nike, Wilson Sports and Titleist. Each utilizing her expertise in building brand extensions in the corporate gift arena. After a career that afforded her a global perspective of what the most sophisticated marketing agencies were delivering in terms of value to her Fortune 500 clientele, Darlene once again used her insights to identify a gap in the traditional agency model. No one was serving the Entrepreneur at the level and capacity needed to understand his or her Vision; clarify his or her Vision and help make it a reality with the right marketing strategy & tactics. This gap prompted her to step out of the corporate arena into the entrepreneurial playing field. Her goal: to work with Entrepreneurs who are ready to scale their business but lack the marketing know-how and have wasted thousands of hard earn dollars in bad marketing decisions. Darlene established Kinnect Global Management Services a management company designed to manage the operational, sales and marketing efforts of entrepreneurial businesses founded by herself or joint ventures where she is vested. These companies include We Kinnect Global Branding Agency, LLC and Kinetic Promotional Product Services, LLC.

Going Virtual! Your Ultimate Guide to Online Team Building

By |2021-03-22T00:49:55-05:00March 20th, 2021|Culture, Work from Home|

Someone invites you for morning coffee, which eventually ends with your whole team lining up for their shot of espresso. And at lunch, you all gather for laughs and non-work-related talks, and at the end of the shift, you all find each other’s smiles as another productive day has ended. Tomorrow awaits to be conquered![...]

Don’t Be a Hypocrite: Support Small Businesses

By |2021-03-23T03:35:25-05:00March 18th, 2021|Entrepreneurship, Leadership|

30 million small businesses in the US, are you one of them? Choosing to support an independent business is an act of respect and reciprocity. Here is an infographic that will make you reflect on the invaluable role small and independent businesses can play in our lives. [...]

Is Your Business On A Safe Online Platform?

By |2021-03-20T22:04:47-05:00March 17th, 2021|Entrepreneurship, Online Presence|

Big tech companies have always filled our cyberspaces, and we use them to establish our business' online presence. But in recent months, these spaces have continuously changed their policies. Will it change the way we conduct our campaigns? We can't say for sure, but you can always go with an alternative. [...]

The Great Purge: Is your business immune?

By |2021-03-09T11:05:47-06:00March 9th, 2021|Core Values, Leadership|

A coffee shop employee reprimanded for poor work performance. He calls his friends & tells them his boss is racist. Collectively they flood the shop's Facebook page with negative reviews. A patron enters a restaurant and only sees white Americans serving. She uses Yelp's new label to accuse the racist behavior. The owner of the restaurant is African American. [...]

The Woman’s Entrepreneur’s Guide: Finding “Me” Time

By |2020-11-10T02:49:07-06:00November 9th, 2020|Entrepreneurship, Family Business, Mindset|

A hectic business, combined with trying to balance other areas of your life, may lead to you feeling like you are spinning too many plates in the air at once. With kids, family, work, employees, and the many responsibilities that we have to fulfill, [...]

Introverted Entrepreneurs’ Quiet Confidence: Humility

By |2020-11-06T00:32:57-06:00November 6th, 2020|Entrepreneurship, Introvert, Leadership|

Life looks easier for entrepreneurs. They seem to move calmly through their days, are willingly assisted by others, and are optimistic leaders who have loyal followers. While there is most likely a multitude of reasons behind why these individuals may have a more comfortable life, [...]

Entrepreneurs Take Advantage of a Slow Economy to Start Profitable Businesses

By |2020-10-12T19:55:01-05:00October 12th, 2020|Entrepreneurship, Startup|

Profitable businesses launch during times a slow economy can take advantage of some critical factors. It's less expensive to start a business than at other times. You can find lower advertising rates as well as deals on supplies, inventory, services, and more.[...]

Entrepreneur’s Guide: Teach Your Kids about “The Hero’s Journey”

By |2020-10-12T19:56:32-05:00October 7th, 2020|Entrepreneur Parenting, Entrepreneurship, Family Business|

Our children need heroes. As entrepreneurial parents, we can inspire them and offer a moral compass. Our work ethic, risk-taking is a powerful role-model. We are a character who shows that life is an adventure that comes with troubles and hardships [...]

Entrepreneur’s Reflection Exercise: Are Your Business Decisions Aligned with Your Conscience?

By |2020-10-07T04:56:11-05:00October 5th, 2020|Business Planning, Core Values, Entrepreneurship|

As entrepreneurs, we should connect all aspects of our lives with our conscience. Our conscience controls our words, thoughts, and actions. In our business, our decisions should align with our conscience. At times, our resolve and [...]

A New School Year: How Entrepreneurs help their Students Excel

By |2020-10-07T04:39:14-05:00October 5th, 2020|Entrepreneur Parenting, Entrepreneurship, Family Business|

School is important in many ways. Children not only develop academically and intellectually, but they also develop socially as they learn to deal with challenging situations. Kids that do well in all aspects of school tend to be more [...]